Who I am
My name is Lenka Vašková and I am marketing research specialist and consultant. However, I like to say that I am just an ordinary girl who is not afraid of challenges and for whom there is no such thing as an unsolvable situation.
Even as a child, I wanted to be a writer, an astronaut, and also a detective. And it came true because for living, I make writing, discovering new worlds and dimensions, and searching for connections. At the beginning, I thought working at a computer is boring. But then I discovered research and its variability, depth, and all the topics that can be explored... And that's what fascinates me so much about my work and keeps me constantly entertained, to the extent that I have over 20 years of experience in both qualitative and quantitative research in various market sectors, both in the Czech Republic and globally.
My strength lies in the ability to tune into different target groups (from various fields, different age and social groups) and intuitively lead focus groups and individual interviews in order to uncover areas of interest to me and my clients and link them into a deeper whole.
I owe my rich experience to the world's largest research agencies Millward Brown (Kantar) and Ipsos, where I grew up. With the arrival of my daughter, I decided to go freelance because flexibility became totally key aspect for me. My goal is to dedicate myself to both work and my daughter as meaningfully as possible.
I love variability, so I don't specialize only in qualitative or quantitative research, but I literally immerse myself in data, conversations, and discussions.
I love work chaos, which I consider creative, so you can find me surrounded by flipchart papers, post-it notes, my daughter's colored markers, and amidst all this, there are cups of coffee or tea, glasses of water, and a vase of tulips.
Variability of topics is also very important to me because it allows me to utilize my knowledge across disciplines, and I find that very enjoyable. That's why I like to explore basically anything, from advertising proposals for personal care products, through customer experience with inhalation sticks, to the course of depression in patients or the needs of transportation companies.